ANNE SOFIE MADSEN
Anne Sofie Madsen graduated from the Royal Danish Academy of Fine Arts and trained under John Galliano in Paris, before moving to London to work for Alexander McQueen as a Junior Designer. In 2011 she started her own label and presented her first collection at London Fashion Week in February. The following season she opened Copenhagen Fashion Week and has been showing there ever since. She won Danish Fashion Award and GenArt’s Fresh Faces in 2012 and was chosen to exhibit with Italian Vogue during Milan Fashion Week the same year. In 2013 she won the prestigious DANSK Design Talent prize. In 2014, the brand presented its first fashion show at Paris Ready-to-Wear Fashion Week.
Drawn by the point where fashion replaces the body with something abstract – an idea or ideal instead of an organism. Anne Sofie Madsen’s designs are built on contrasts and ambivalence. The woman has to be both inviting and out of reach. She is streetwise and ladylike, boyish and feminine at the same time. Resulting in designs that straddle between fanciful fun and a serious intricacy of detail. “I like to challenge and push the boundaries for everyday wear and at the same time it is really important to me that the garments are in their own way functional and wearable. It’s not about garments for princesses in a fantasy world, but I do wish to bring magic into reality and preciousness into fashion”.
BEHIND THE BRAND
As the theme for Anne Sofie Madsen’s collections change, the vision stays the same: A wish to show the well-known through the un-known and to use traditional handcraft methods and couture techniques within ready-to-wear.
Anne Sofie Madsen experiments with materials such as leather applied to a fine mesh base, built-up collars with unconventional patterns, and hand-drawn illustrations printed digitally on silk or wool fabrics. The consistent play with contrasts and materials creates a look of mixed toughness and fragility to each design.